This rug is so amazingly soft! Much softer than the slightly cheaper Safavieh shag rugs, which I own 2 of. I bought the Rose pink color, and it is a tad lighter, less rose colored than the picture, but still a gorgeous soft pink color. It's seriously so luxurious feeling!Edit: I ended up returning the pink rug because it made my room a little more pink than I was aiming for. I then ordered 2 more colors that I thought I'd add reviews for. The grey, is a very nice, darker solid grey. I then ordered the ivory (note: on other websites this brand has an ivory and a heathered ivory, the ivory listed here is actually the heathered Ivory, not a solid Ivory) it is a gorgeous rug, the absolute perfect neutral color, not so light that I'm worried about dirtying it, not quite beige. It's beautiful. I'll be ordering another one for my living room, I love it so much!