Listen, I've kissed a few frogs rug-wise (get it?). This one, though, is a winner. If it matters to you, it is assembled in the U.S., in South Carolina, I believe. What impressed me is that first, it comes rolled, not folded, so it lies flat from the beginning. It is really slip resistant, which for me is a real plus. I'm not that picky about color and looks, but it is good looking enough and the color is just right for my kitchen. I'll buy from this company again because I think they take some pride in their products. I just wish I had discovered them before I bought those other rugs.